E-E-A-T Assessment

Our SEO consultants will analyse your site to understand how effectively you demonstrate E-E-A-T and where there are opportunities to strengthen it.

For charities, E-E-A-T is about making the most of what makes your organisation valuable and trustworthy. That could be the lived experiences of the people you support, personal stories, impact data, original research, forum discussions or specialist expertise. For health charities, it might include information written or reviewed by medical experts and vetted through the PIF certification programme.

In an increasingly AI dominated web, this kind of human-generated, people-first content becomes even more important. It offers first-hand experience, evidence and insight that AI can't replicate, and can provide far more value to someone looking for trusted information.

Often, the foundations are already there. You might already have expert review processes, experienced frontline teams, original research or strong standards for how content is researched and checked. Our assessment helps you identify those existing strengths and make them more obvious, so people, search engines and AI systems can better understand why your content can be trusted.

We'll identify where you can strengthen these signals and help make E-E-A-T part of the way your team creates and manages content.

E-E-A-T is particularly important for websites that cover 'Your Money or Your Life' topics, where content could affect someone's health, financial stability, safety or wellbeing. It's also important when a website asks people for money, making it particularly relevant for charities actively asking for donations.

Our clients work across areas including health, legacy giving, service-user support, humanitarian emergencies, fundraising and advocacy, where establishing trust is critical.

There's no single approach to E-E-A-T that works for every organisation. Our SEO team has specialist experience across the sector and understands how the right approach changes with the context. A health charity might need to clearly demonstrate clinical review, for example, while a human rights organisation may choose not to name an author if doing so could put someone at risk.

We'll provide a clear, prioritised report that shows what you're already doing well, where there are opportunities to improve and practical steps your team can take.

We'll look at both the content people see and the processes behind it, helping you identify where existing expertise, research, review processes and first-hand experience could be demonstrated more clearly.

We'll then talk you through the findings in a playback session, answer any questions and agree where to focus first.

Our E-E-A-T Assessment is a focused piece of work, usually around one to two days of consultant time. It can work as a standalone review or as part of a wider SEO partnership.