Donation journey audit
You're investing in acquisition. Make sure your website converts that investment into income.
Most charities focus their energy on getting people to their site. But if the journey from arrival to donation isn't working, that spend doesn't deliver. A donation journey audit gives you the evidence to fix what's holding you back - and the foundation for an ongoing CRO programme that keeps improving your returns.
Increase online income
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Start with what you know
We review your analytics, session data and existing research to build a clear picture of how supporters are actually behaving - before we make a single recommendation.
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Find the friction
We map the full journey from landing page to donation confirmation, identifying every drop-off point - whether that's a confusing form, a weak CTA, or content that doesn't build trust.
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Build shared understanding
A collaborative discovery workshop brings your teams together around the same data. Everyone understands the problem, everyone owns the solution.
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Make your content work harder
Conversion isn't just about UX. We audit your messaging, copy and information architecture to make sure your content is consistent and compelling for prospective donors.
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Clear next steps
No reports that sit on the shelf. We deliver a prioritised set of recommendations - quick wins you can implement straight away, and a longer-term testing roadmap to keep building on them.
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Build on the momentum
The audit is the start, not the end. We'll set you up to test, learn and improve continuously - so your donation journey gets stronger with every campaign you run.
Personally, I'm over the moon with what we've achieved here; I think we took a calculated risk, but in doing so we've proven irrefutably that we can make an impact, and this is the buy-in I need to move the conversation forward towards defining a fully fledged experimentation program at Mind. So thanks again and I look forward to building on this success!
Adam White Digital Insights Manager, Mind
Let's look at what's possible
Tell us about your next campaign or your biggest fundraising challenge. Even a short conversation usually surfaces something worth knowing.