Services

PPC Management

Flexible, lightning-quick and highly targetable Google AdWords and Google Ad Grants campaigns.

Driving organisational objectives through paid search.

Since 2010, we have helped the world's leading charities and nonprofits drive organisational objectives, through building and managing highly targetable AdWords and Ad Grants campaigns, including:

The services we specialise in:

1.
Google AdWords

Running a paid AdWords campaign is one of the fastest ways to build brand awareness and drive organisational objectives. Whether it's advertising on the Search, Display or YouTube network, our team of qualified Google AdWords experts will put together a plan that suits your objectives, and importantly, your budget.

2.
Google Ad Grants

We're particularly passionate about the benefits Google Ad Grants can bring charities. Thanks to Google’s $10,000 a month in free advertising spend, we’ve helped dozens of nonprofits expand their marketing efforts, driving report downloads, increasing donations and pushing email newsletter signups.

3.
Remarketing

Remarketing has proven to be a valuable form of online advertising for our clients, driving donations and paid-for membership subscriptions amongst visitors who have shown previous intent. Whatever your goal, be it boosting fundraising efforts or building brand awareness, we'll develop a strategy which will drive results.

4.
Optimisation & reporting

Driven by a deep understanding of Google Analytics and Google Tag Manager, we continuously optimise clients' accounts to ensure maximum performance. All of our efforts are documented in bespoke monthly reports, which include insights into the performance of current campaigns and recommendations for new ones.

5.
Training

Our Google AdWords and Google Analytics training courses are designed to give participants the insights and tools needed to further their online marketing efforts. Whether you're new to PPC and Analytics, or are an experienced practitioner who's looking to learn about the latest advancements, we'll design a bespoke course to suit your requirements.

Meet our PPC team

At the core of our clients successful campaigns, is our team of qualified Google AdWords and Google Ad Grants experts. Our campaigns are led by:

Leanne Taylor

Leanne Saint

Account Manager

Leanne manages AdWords accounts for Nuffield Trust, Africa Progress Panel and Trust for London. Leanne also recently rebuilt the Marine Stewardship Council’s Google Ad Grants account, doubling the percentage of paid traffic to the site.

Caroline Stevenson

Caroline Stevenson

Account Manager

Caroline has a passion for trialing new paid search and search engine optimisation strategies. One of her recent trial campaigns for the David Sheldrick Wildlife Trust, significantly increased donations over the Christmas period.

Chris Whalen

Christopher Whalen

Search and Analytics Consultant

With a deep understanding of Google Analytics, Google Tag Manager and ecommerce tracking, Chris works with our clients to ensure their SEO & PPC campaigns are working in perfect harmony with their tracking and measurement setups.

Phil McMinn

Phil McMinn

Head of Search

Phil heads up our Search team and helps our clients to link up their marketing efforts. From his work with the Royal College of Nursing on attribution modelling, to leading Mencap’s 'Here I Am' PPC campaign, no detail is too small for his clients.