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Measure, analyse & optimise

Make your data work harder for your mission

A person wearing an Oxfam-branded blue jacket with Arabic text fills large red water tanks. They are shown from behind while pouring water from a hose, with solar panels visible on buildings in the background.
A young woman sits looking pensive or worried while holding a phone in one hand and a coffee mug on the table. She is wearing a white t-shirt and has shoulder-length brown hair. She is photographed in what appears to be a bright indoor setting with windows in the background.
In what appears to be a refugee camp or crisis setting, a parent holds a small child close to their chest in a protective embrace. The background shows makeshift shelters or tents, and the scene conveys a sense of hardship and displacement.
A person photographed from behind wearing a bright blue Mind charity jacket, walking on an urban street with other pedestrians visible in the background.

Charities face pressure to prove impact, optimise digital experiences and make data-driven decisions. Yet many struggle with fragmented data, complex analytics tools and measuring what matters.

With experience working with charities like Oxfam GB, Samaritans, Mind and DEC, we can build the frameworks, skills and tools to turn your data into actionable insights that drive real change.

We can help...

  • Make data-driven decisions

    Transform insights into action.

    Build measurement frameworks aligned to your goals, then identify long-term opportunities that drive organisational growth and impact.

  • Connect your systems

    End messy data headaches.

    Integrate your CRM, fundraising, and marketing systems to give you a trusted, unified view of every supporter's relationship with your cause.

  • Put data in the right hands

    Turn insights into action.

    Implement GA4 and GTM to capture every interaction that matters—from first touch to final conversion across your domains and campaigns.

  • Ensure data compliance

    Don't risk your reputation.

    We'll implement robust governance frameworks to keep you compliant with GDPR and PECR requirements - protecting your organisation from costly enforcement action.

Turn data into impact

Let's chat about making your data actually useful. Book a quick call and we'll show you how.

Olly White Head of Measurement & Impact

Get in touch

Torchbox are brilliant to work with. They have extensive knowledge on Google Analytics and Google Tag Manager, and have set up our dashboards perfectly. I really value their advice and appreciate how closely they work with you to see what works best to fit your needs.

Tessa Adelaar Digital Manager

Impact delivered

Our thinking

Personally, I'm over the moon with what we've achieved here; I think we took a calculated risk, but in doing so we've proven irrefutably that we can make an impact, and this is the buy-in I need to move the conversation forward towards defining a fully fledged experimentation program at Mind. So thanks again and I look forward to building on this success!

Adam White Digital Insights Manager

Let's chat data strategy

We can explore how to turn your charity's data into actionable insights.

Olly White Head of Measurement & Impact

Get in touch

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