Danielle Wilkin
I help plan and deliver integrated digital marketing campaigns for our charity clients. Whether it's auditing Google Ad Grant accounts, writing ad copy or setting up social campaigns, I work with clients to help them get the most out of their digital marketing.
Currently, I work with clients including Breast Cancer Now, RNID, Royal Society, Open Doors and Help for Heroes.
I have over seven years' experience in digital marketing, with most of my career spent at Guide Dogs UK. There, I managed national volunteer recruitment marketing campaigns with budgets of more than £600,000. Following COVID, I led the Puppy Raiser volunteer recruitment campaign, a key organisational priority, increasing volunteer applications by 175%. During this time, I worked across paid digital, email, website management, organic promotion and offline advertising.
I also have experience in the travel and publishing sectors, developing and delivering growth-focused digital strategies to strengthen online presence and drive engagement.
I originally studied Psychology, which has been invaluable in helping me understand human behaviour and motivation. I later went on to gain marketing qualifications, bringing together both disciplines in my approach to digital marketing.