Phil McMinn

Director of Digital Marketing
phil-mcminn

As the Director of Digital Marketing at Torchbox, I set the vision and strategic direction for our digital marketing offering. It is my responsibility to ensure the different strands of work we offer to charities add up to a coherent, impact-driven programme of digital marketing.

I've worked with everyone from NHS Digital, Great Ormond Street Hospital, Wharton Interactive and Breast Cancer Now over the last eight years. I take pride in having in-depth knowledge of the mechanics of each of the platforms we operate on, which allows me to talk to stakeholders at all levels within organisations—doers, strategists and senior leaders alike.

The breadth of experience I've gained from nearly a decade working exclusively in nonprofit marketing means it's rare for me to hear about a challenge I've not helped another organisation tackle before. That’s why it’s my role to deliver transformational strategy and training to some of the biggest and most prestigious nonprofits and charities.

I spent ten years before joining Torchbox in an artistic and creative role, navigating the music industry. I learnt fundamental things about connection, crowds, inspiration, volume, the inherent mass appeal of the chorus and how to give an audience exactly what it came for, while pushing at what they might not know they needed or wanted. These qualities are what my work at Torchbox is built on.

More of Phil's thinking

Design-Powered Digital Marketing

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Phil McMinn, Director of Digital Marketing,

Chartered Institute of Fundraising 2022

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Phil McMinn, Director of Digital Marketing,

GA4 Masterclass Series for Nonprofits

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Phil McMinn, Director of Digital Marketing,

Google Ad Grants: 5 Advanced Tips for Success

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Phil McMinn, Director of Digital Marketing,

The “So What?” Doctrine

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Phil McMinn, Director of Digital Marketing,

Taking the cookie: what nonprofits need to know about the latest ICO guidance

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Phil McMinn, Director of Digital Marketing,

Talking SEO with the NHS

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Phil McMinn, Director of Digital Marketing,

Mencap devises paid search campaign with help from Torchbox

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Phil McMinn, Director of Digital Marketing,

High Court rules against PPC advertiser for bidding on competitor's brand terms

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Phil McMinn, Director of Digital Marketing,

The future's not set: SearchLove London 2016 digested

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Phil McMinn, Director of Digital Marketing,

Google AdWords update: expanded text ads

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Phil McMinn, Director of Digital Marketing,

66% of charities are not making the most of Google Ad Grants

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Phil McMinn, Director of Digital Marketing,

Google favours mobile-friendly sites in search rankings

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Phil McMinn, Director of Digital Marketing,