My primary focus is on helping our clients to achieve better visibility and increase revenue through organic search.
I often present in our thought leadership webinars and have recently done talks at BrightonSEO and the Chartered Institute of Fundraisers. Our SEO projects have also won at the Drum Awards and UK Search Awards in nonprofit categories.
I specialise in nonprofit SEO for clients such as NHS, CAF Bank, Great Ormond Street Hospital (GOSH), Oxfam Shop, Chatham House and Islamic Relief UK. I have also overseen site launches for NASA, Tate, GOSH, Marine Stewardship Council, Action for Children, Royal College of Arts and Chatham House.
I have a keen interest in developing holistic SEO strategies, from creation to implementation and measurement. At Torchbox we specialise in seeing how SEO strategies can be integrated with paid search, to the benefit of both channels and to maximise support and generate revenue.
My other biggest passion in life is rock climbing. I have been climbing since I was a teenager and it is safe to say that my life revolves around it. Outside of climbing I love generally spending time outdoors, as well as gardening, cooking and leading a sustainable life where I can.