Pay-per-click management for charities and non-profits.
Torchbox offer PPC management for the world's leading charities, nonprofits and higher education organisations. Whether you’re looking to increase donations, drive event signups or raise your charity’s profile, we’re experts at delivering the results that matter to you.
PPC Management
At Torchbox we specialise in creating PPC strategies for charities across all search engines. We can manage your accounts for you and ensure that your budget is utilised to maximise impact.
- Google Ad Grants management
- Google Ads
- Bing ads
- Display & programmatic advertising
- Spotify ads
- Remarketing
- PPC training
Get in touch with our team
Our PPC Toolkit
Google Ads
Google Ads campaigns help charities quickly drive organisational objectives and raise brand awareness, giving you visibility at the exact moment your audience is looking for you. Whether it's advertising on the Search, Display or YouTube network, our team of qualified Google Ads experts will put together a plan that suits your objectives and, importantly, your budget.
Google Ad Grants Management
We have over 10 years’ experience building and optimising Google Ad Grants for some of the very biggest charities. We manage over 30 accounts for charities big and small including Samaritans, Mozilla, Great Ormond Street Hospital and many others. For more information about our approach and how we can help your charity get the most out of your available budget, please visit our Google Ad Grants management page.
Microsoft (Bing) ads
Microsoft Ads offer charities a secret weapon: low CPCs, high conversion rates and typically better quality traffic than Google. Throw in the ability to remarket to previously engaged users and it’s a channel no charity should be without.
Display & programmatic advertising
For campaigns focused on reaching audiences earlier in their journey to conversion, display and programmatic (banner) ads are perfect. Whether you want to reach finely targeted groups, have ads feature on specific sites or retarget previous visitors with image and video ads, our Display & Video 360 (DV360) managed campaigns will help you get found. And we offer a cost-effective ad creation package too.
Spotify advertising
Audio advertising offers you an unparalleled way of talking to users who are in a unique, personal space. With 100% listen-through rates, low “cost-per-listens” and a self-serve platform that’s quick and intuitive to work with, Spotify advertising give organisations a way of talking to audiences unlike any other platform. Read more about our work supporting Samaritans’ The Big Listen campaign on Spotify.
YouTube preroll
Video ads are a great way to build and maintain brand presence at a super-low cost. We typically see cost-per-clicks (CPCs) of just a few pence for our campaigns. Combined with a well-defined retargeting strategy, it can serve as the bedrock of a digital marketing strategy aimed at building awareness and keeping your organisation front and centre in the minds of your key audiences.
Remarketing
Reaching audiences who have already interacted with your website is a great way of focusing budget and effort on users who are already predisposed to deliver results. We’ll build remarketing audiences to give you the flexibility to show ads to people at exactly the right moment: from users who donated in the last 30 days, to people who watched your YouTube content yesterday.
PPC training
Skilling up the digital team is vital to any organisation’s long term digital future. Our PPC training days are tailored to your organisation and your accounts. Mixing teaching with hands-on practice to build your confidence working on live campaigns, we have a PPC training programme to match your needs: from setting your account up, to enhanced reporting and optimisation techniques, we’ll put together an agenda that suits your team.
