Google Ad Grants Management
The Google for Nonprofits programme is something we’re huge advocates of—as part of the programme, charities and NGOs are entitled to a Google Ad Grants account, which gives you $10,000 every month of free advertising spend on Google’s Search Network. For most charities and nonprofits this is a vital source of traffic that can be turned on and off when required.
Ad Grants Management
Torchbox is a specialist digital marketing agency working in the third and public sector. We understand the sector, and because of this we create Google Ad Grants management strategies that utilise your grant for maximum impact:
- Google Ad Grants Account setup and build
- Ongoing Google Ad Grants management
- Google Ad Grants Strategy
- Conversion tracking
- Google Ad Grants training
- Help with applications for Google Ad Grants
Get in touch with our team
Our approach
Account setup and build
Getting started with Google Ad Grants can sometimes be frustrating. We’ll get you registered on the programme, and we’ll build (or rebuild) your account to ensure it’s compliant with Google’s policies and eligibility criteria.
Ongoing Google Ad Grants management
Finding the time to manage and optimise a Google Ad Grants account can be hard, even if you’ve got the necessary skills and understanding in-house. Torchbox provide you with full monthly account management, covering: keyword and bid optimisation, ad copy creation, bid strategy experiments, script creation for task automation and more.
Conversion tracking
Meaningful conversion tracking is now a necessary step in ensuring your account stays compliant. We’ll help you define what success looks like for your Google Ad Grants account, and we’ll ensure the necessary conversions are imported into your account to give you granular insight into those high value keywords and ad creatives that matter the most.
Google Ad Grants training
We have extensive experience delivering bespoke Google Ad Grants training sessions to charities and nonprofits. Our hands-on training days are tailored specifically to your organisation, centred around your account, and suitable for users of all levels.
