Email marketing for nonprofits

With some of the lowest acquisition costs of all digital marketing channels, email is a highly effective tool to recruit new supporters, reach new audiences, and drive long-term supporter loyalty.

Email marketing

We work with nonprofits including Great Ormond Street Hospital, Practical Action, Islamic Relief UK, Wharton Interactive, and many others to deliver highly effective email marketing reviews, audits and ongoing management. Here are some of the email marketing services we offer:


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Our email marketing toolkit

Email list growth and lead generation

We can work with you to create targeted campaigns to recruit new supporters to your email list and take them on to further engagement with your organisation.

Email strategy

From working with you to create content ideas to engage your audiences, to helping brainstorm journeys and content plans, we can help you create an email strategy for fundraising, advocacy, or tailored to your organisation’s needs.

Journeys and automated email planning

Whether you’re creating a welcome journey, a regular giving journey, or a re-engagement journey, we can help you plan, map, create, and optimise your emails to achieve the best results.

Analysis and audits

Specific audits can include: performance benchmarking, segmentation strategy and automation evaluation. We can provide standalone audits, or integrate the analysis and audits into a broader email marketing management support package.

Testing and optimisation

From A/B testing plans to devising email journey testing, we can help optimise your supporter emails to drive engagement.


  • The survey gave us a raft of insights into our audience. And we're now building e-surveys into our supporter journeys to continue this ‘supporter led’ approach to developing communication. Plus the icing on the cake was that many supporters generously donated after filling in the survey too.

    Namita Harvey Head of Individual Giving, Royal Marsden Cancer Charity