Roadmapping
Make sure every pound of digital spend drives mission impact. Get your team around a shared, prioritised plan.
Your charity has ambitious digital goals and a team that cares deeply about delivering them. But when multiple departments have competing priorities and limited budget, it's hard to know where to focus for the greatest impact. A roadmap gives your organisation a single, evidence-led plan that everyone can get behind.
What if your leadership team could agree on what to prioritise, what to park, and commit to it together?
Roadmapping with Torchbox
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Prioritise by impact, not volume
Stop saying yes to everything. Our Impact vs. Effort framework moves you from an overwhelming wish list to a focused, sequenced plan with clear owners.
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Align your senior leadership
Bring Fundraising, Marketing, Digital and Services together with a shared language. Facilitated workshops build consensus on where digital investment matters most.
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Connect every initiative to your mission
Every item on your roadmap links to organisational strategy. Digital becomes the engine driving your charity's goals forward, not a siloed function.
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See the whole landscape
We survey stakeholders, analyse your strategy and research your sector. Priorities are grounded in evidence and external perspective, not internal assumptions.
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Leave with a plan you can act on
A visual roadmap with initiatives, ballpark budgets, KPIs and a 12-month delivery sequence. A tool your team will use, not a document that gathers dust.
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Keep it alive and evolving
Quarterly reviews and decision points are built in from the start. Your plan adapts as you learn, as funding shifts and as new opportunities emerge.
Three levels to meet you where you are
The Digital Action Plan
Best for: Teams feeling overwhelmed or stuck, needing to identify where to start or take stock.
A 90-minute facilitated workshop with your digital manager or project team. You leave with an Impact vs. Effort matrix and a Top 5 priority list, giving you clarity on your next best step and agreement on what not to focus on.
The Roadmap
Best for: Teams needing a clear, evidence-led plan for strategic digital initiatives over 12 to 18 months.
Pre-workshop stakeholder surveys, sector research and a facilitated strategy session with departmental heads. You get a visual roadmap with outcome-based goals, KPIs and budget estimates, plus a senior sponsor to champion the plan internally.
The Transformation Blueprint
Best for: Charities undergoing major structural change or digital transformation with a strong internal advocate.
We work with your full senior leadership team, digital leaders and tech team to produce a 2 to 5 year strategic roadmap. Through audience research, refined value propositions and multi-year forecasting, you get a clear direction and the funding case to back it.
What our partners say
The roadmapping session with Torchbox was a reaffirming point for our website strategy, giving us clarity, alignment, and a clear set of strategic steps forward."
The Torchbox team have been instrumental in helping us put together our digital roadmap. The initial workshop was well designed and really helped us get the best out of the team in terms of ideas generation. We then worked with them to refine this into a realistic but ambitious plan for the progression of the website and are really excited about work we've got planned."
Ready to get started?
Tell us about the challenge you're facing and we'll recommend the right level of roadmapping for your organisation.
Amina Iqbal Director of Client Services
Get in touch