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Lisa Ballam

Head of Marketing

Unlock the potential of digital accessibility for nonprofits

2 mins read

Many digital experiences still exclude people with disabilities, which not only misses opportunities for engagement but also creates significant barriers to participation. To help raise awareness of this crucial issue, we recently hosted a webinar on the importance of digital accessibility for nonprofits in collaboration with the Royal National Institute of Blind People (RNIB) and Nonprofit Tech for Good.

Better experiences for everyone

Digital accessibility goes beyond compliance and legal standards; it’s about creating inclusive and engaging experiences for all users. This approach ensures your digital platforms are usable by everyone, including those with visual, auditory, motor, or cognitive impairments. As Michael explains in our webinar, making your website accessible can help you engage more people and gain more support for your cause. Designing for the edges—considering the needs of those who face the greatest challenges—results in better experiences for everyone.

The RNIB story

One of the highlights of our webinar was the journey of the Royal National Institute of Blind People (RNIB). Quarina Sultana, Head of Digital Engagement at RNIB, shared how their organisation has significantly improved accessibility. RNIB’s new website is a testament to their commitment, allowing users to zoom in up to 300% without text spilling off the screen, navigate using just a keyboard, and seamlessly access content with screen readers. This transformation not only improved usability but also reinforced RNIB’s mission to eliminate barriers for people with sight loss.

Watch it back

Watch the webinar recording to learn practical steps you can take and the value of an accessibility audit to provide advice on where to start.

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