SDinGov | Why Google Search Data is Vital for Service Design
I am delighted to have been invited to do a talk at SDinGov. I’ll be drawing on my experience working with NHS.UK to share why Google search data is vital for service design.
Over 70% of users' journeys start on search engines. Some even end there without ever visiting your website. But how often do you consult organic search data to understand how your service is found?
Drawing on our experience using organic search data to help design services for NHS Digital, I’ll share learnings that are transferable to any public sector service and reiterate that Search Engine Optimisation isn’t just keywords - it is about really understanding the end-to-end user journey.
More details will be shared soon. Find out more about the event and buy your tickets here: https://govservicedesign.net/
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