Tom Catton
I help our clients plan, measure and evaluate their website activity, giving them insights to make informed decisions and get the most from their websites and campaigns.
Previously, I was a Digital Marketing Analyst at environmental NGO WRAP, where I honed my skills evaluating everything from PR activity and user journeys to website performance and post-campaign analysis.
I lead the analysis of major public-facing campaigns including Food Waste Action Week and Recycle Week. I also worked on several DEFRA-funded projects, including the eTEEP tool, a national planning tool used by local authorities in England to apply for exemptions under the Simpler Recycling legislation.
I'm passionate about driving impact through data. For me, this means a combination of proper planning (through measurement frameworks), robust tracking setup, and then segmentation of the data to analyse results.
In my downtime, I’m passionate about mountain biking, cycling advocacy, and product photography.