Olivia Harris
I help our clients build, manage and optimise email programmes, bringing together hands-on expertise and strategic guidance to drive measurable impact. I support integrated digital campaigns across acquisition, conversion and retention, from auditing email setups and optimising lifecycle journeys to segmentation, testing and compliance.
I currently work with MSI Reproductive Choices, RNRMC (Royal Navy and Royal Marines Charity) and public sector client LEASE (The Leasehold Advisory Service), bringing experience from both the charity and commercial sectors.
Before joining Torchbox, I led the end-to-end email marketing strategy at The Donkey Sanctuary across fundraising, education and supporter audiences, including developing their first automated welcome and retention journeys. I also led the global CRM and email marketing strategy for women's health brand, The YES YES Company, across the UK, US and international markets, where automated lifecycle journeys and cross-channel retention activity drove over 40% of direct revenue.
Home is the Isle of Wight, so I’m a big fan of anything by the sea. Sea swimming (all year round!), paddleboarding, kayaking, even just a walk along a coastal path. I recently bought my first ‘house’ (doer-upper doesn’t quite do it justice), so I’m currently in the process of turning it from hovel to home. I also love live music, especially going to gigs and festivals.