Fatemeh Fartousi

Senior Web Analyst
Fatemeh Fartousi

I work with clients to help them better understand how people engage with their digital platforms. By improving their analytics and tracking setups, I help organisations gain clearer, more reliable insights that support confident decision-making and long-term digital growth.

My experience spans both agency and start-up environments, where I’ve worked with a wide range of organisations to strengthen their measurement capabilities and make data more accessible and actionable. I’ve had the opportunity to work with organisations including Stroke Association, Marie Curie, Medical Aid for Palestinians (MAP) and the Wildfowl & Wetlands Trust (WWT).

I’m always eager to learn about the latest data trends and discover the best tools to produce meaningful solutions. I particularly enjoy translating complex analytics into practical recommendations, whether that’s through improving reporting, refining tracking implementations, or identifying opportunities to optimise user journeys and performance.

Outside of the office, you can often find me exploring new food spots with friends, baking a variety of desserts or unwinding in nature with a good book.