Ally Appau
I work across paid media for a broad mix of charity and nonprofit clients, helping them reach new audiences, drive engagement and support their fundraising goals. Since joining Torchbox, I've worked with organisations including Dementia UK, Breast Cancer Now, Wildfowl & Wetlands Trust and The Wildlife Trusts, contributing to campaigns across a wide range of objectives.
I work across Google and Meta alongside channels including Reddit, TikTok, Spotify, Microsoft and LinkedIn, giving me a broad cross-channel perspective. I've also developed my digital fundraising experience, including conversion campaigns for virtual fundraising challenges that have driven thousands of leads.
Before Torchbox, I worked across charity, corporate, B2B, climate, international NGO, and policy and advocacy accounts, so I've come in with a pretty wide lens on what good paid media looks like across different sectors as well as different channels such as OOH, Programmatic and Display.
Outside of work, I'm an avid film and music lover — always at the cinema or a gig. I love to travel and have now reached every continent at least once (bar Antarctica), and I'm passionate about art and museums, having curated my own shows and events.