I run digital marketing campaigns across different channels to help clients reach their business goals, access new audiences and deliver results.
Some of my key clients at Torchbox are The Health Foundation, Mozilla, Breast Cancer Now and Motor Neurone Disease Association. I love working with clients to test and learn new approaches, such as raising Mozilla's Google Ad Grants game. Recently I even managed to help a client persuade their board of directors to triple their marketing budget based on our campaign results!
I've worked in charities for a number of years before moving to Torchbox, and know how things work on the client side. During my time at NSPCC, I also had the pleasure of working on award-winning Childline campaigns such as "Think you understand me?" and "Nobody is Normal" which gave me a great understanding of campaign-planning and audience insights.
For me, what underpins everything I do is ensuring that charities and nonprofits can keep supporting those who desperately need it. I go to bed happy when a campaign has launched and we know that we're one step closer to getting them where they need to be.
At the end of a busy day I love clearing my head by going for a run. I've even managed to get my collie pup to run alongside me now which is great fun. But if you see me out and about in Bristol, a word of warning - it could be my identical twin sister!