I work with charities and nonprofits to guide their digital marketing strategies and manage paid campaigns to achieve their objectives, engage new audiences, and generate impactful outcomes.
Some of my key clients at Torchbox are Breast Cancer Now, MS Society and Motor Neurone Disease Association. I love working with clients to test and learn new approaches, and recent wins include a record-breaking year for Breast Cancer Now's Afternoon Tea, driving donations for MS Society, testing campaigns on Nextdoor, and raising Mozilla's Google Ad Grants game.
I've worked in charities for a number of years before moving to Torchbox, and know how things work on the client side. During my time at NSPCC, I also had the pleasure of working on award-winning Childline campaigns such as "Think you understand me?" and "Nobody is Normal" which gave me a great understanding of campaign-planning and audience insights.
For me, what underpins everything I do is ensuring that charities and nonprofits can keep supporting those who desperately need it. I go to bed happy when a campaign has launched and we know that we're one step closer to getting them where they need to be.
At the end of a busy day, I love clearing my head by going for a run. I've even managed to get my collie pup to run alongside me now which is great fun. But if you see me out and about in Bristol, a word of warning - it could be my identical twin sister!