I am responsible for analysing website data and developing new measurement frameworks. These frameworks are crucial to improve the performance, user experience, and overall effectiveness of our client's websites.
With over 15 years of experience in Digital Marketing, I still find myself learning new things every week. Given my broad digital experience which includes SEO, Analytics, CRO, UX, and customer journey analysis, there's no shortage of areas to explore!
Recently, analytics implementations have become more challenging. As a team, we’re really skilled at navigating Cookie Consent issues and transforming complex technical implementations into data that can give us meaningful insights.
Currently, my projects include GA4 migrations for clients such as the National Literacy Trust and Living Wage. Also, I'm involved in an exciting project aimed at helping another client understand their data maturity.
In my spare time, I play drums in a Country Soul band (so basically Chris Stapleton and Credence Clearwater!) I love reading and I've recently started following football to share an interest with my nine-year-old son who is utterly obsessed!