I improve websites and build strategies to help our clients drive impact through organic search. I specialise in short and long term growth strategies for SEO in the charity sector, with experience across a number of industries including e-commerce.
I love search because it gives us an insight into human behaviour. Search keywords aren't just pieces of data, they are real people behind their computers trying to find something they need. As an SEO Analyst, I'm lucky enough to get an insight into the personal act of searching and I make sure those people can find the information they are looking for.
Previously I worked for a specialist technical SEO agency, producing organic growth and technical content strategies for international clients. I have also managed an in-house digital marketing team in the eLearning sector and have worked in international SEO and content localisation across nine languages.
In my spare time I’m a very hands-on trustee for a small educational charity in Leeds, which provides English, Maths and Literacy support to children aged 6-16.
I also really enjoy books, board games and spending time with my family and friends.