Sonar: AI-powered qualitative research at scale
Transform how you gather qualitative insights, reach more people, spend less money, and get better results.
The scale problem
You need to understand the "why" behind people's experiences - their motivations, frustrations, and the context that shapes their behaviour. Surveys tell you what's happening, but qualitative research tells you why it matters.
But traditional qualitative research hits a wall at scale:
- Limited reach: 20-30 interviews is considered good coverage
- High costs: £11,000+ for 20 interviews, £246,000+ for 500
- Time-intensive: Weeks of scheduling, conducting, and analysing
- Narrow samples: Only captures people available during business hours
What if you could run qualitative research with hundreds of people as easily as you run a survey?
Meet Sonar
The AI interviewer that scales qualitative research
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Scale
Conduct hundreds of interviews as easily as dozens
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Cost-effective
500 interviews for under £9,361 instead of £246,320
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Rich, qualitative data
Get the "why" and "how" behind people's experiences
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Broad reach
Mobile-first design reaches people across all demographics and work patterns
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Adaptive conversations
Like a skilled researcher, Sonar probes deeper and follows interesting threads
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Analysis-ready outputs
Transcripts and audio files ready for your existing analysis tools
Perfect for
Any public sector organisation that needs to understand experiences at scale:
Health services, local and central government, education authorities, emergency services, housing associations, transport networks, and social care providers.
Whether you're gathering staff feedback across multiple sites, understanding service user experiences, or consulting with communities on policy changes, Sonar helps you reach hundreds or thousands of people with the depth and nuance that only qualitative research can provide.
Why Sonar Works
"We're not replacing human researchers – we're adding another tool to the research toolkit."
- Responsible by design – Complete control over data storage, consent, and privacy
- Transparent limitations – Clear about what it can and can't do
- Mixed-methods approach – Works alongside your existing research methods
- Built for the public sector – Designed with public accountability and accessibility in mind
When you're trying to understand the needs of 23,600 staff across five hospitals and 23 community health centres, you need to reach people who are working night shifts, dealing with emergencies, and generally too busy saving lives to sit in research sessions. Sonar is helping us do exactly that.
Guy's and St Thomas' NHS Foundation Trust
Ready to scale your research?
Book a free demo and discover how Sonar can help you:
- Conduct qualitative research at an unprecedented scale
- Reduce research costs by up to 97%
- Gather insights from your entire population, not just a sample
- Make decisions based on hundreds of conversations, not dozens
- Opportunity to collaborate on custom features