What you might have missed in December: Key Google updates
Google updates can significantly impact how websites perform in search results, affecting visibility and traffic. December 2024 was particularly packed with changes, from core updates to new reporting features in Search Console.
In case you missed any, here's a quick round-up:
1. December Core Update (December 12 - December 18)
Google released its final core algorithm update for 2024 in December. It was one of the smallest Core Updates that Google has launched, with a quick turnaround after the previous November Core Update.
Google did not share much information on what has changed in their ranking systems however, as always, these updates aim to improve the quality of search results by refining how Google evaluates content helpfulness, relevance and authority.
2. Spam Update (December 19 - December 26)
Google also rolled out a spam update to combat low-quality, manipulative content. Websites engaging in link schemes, keyword stuffing, or deceptive practices are likely to see ranking drops. This aligns with Google’s ongoing effort to reward websites that prioritise user experience.
3. Google Search Console Insights: New 24-Hour Reporting
Google rolled out an update to its Search Console, introducing a 24-hour delay for performance reports. Previously, reports could take several days to reflect the latest activity, but now, with the reduced delay, data from the prior day is available much sooner. This enhancement allows you to see data faster, making it easier to track the immediate impact of campaigns, technical fixes, or trending topics.
4. Indexing Issues
On December 9, Google experienced a glitch in its search indexing system that delayed the appearance of new content in search results, potentially reducing search visibility for publishers and businesses worldwide. However, Google says this only affected “a small number of sites,” and the issue was fixed on December 10.
Overall, December’s updates highlight the importance of staying agile in your SEO strategies. With faster insights, stricter spam regulations, and core algorithm changes, there’s plenty to act on as we head into the new year.
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