Welcome to our new Head of Data Analytics
We’re delighted to have former Lead Performance Analyst for the Government Digital Service, driving the expansion of our data and measurement capabilities.
Picture of Sara Cox
The analytics landscape right now is one of the most challenging for digital marketers and website owners: cookies, the ongoing fallout from iOS14 and the rise of Google Analytics 4 mean the ground is ever-shifting for measurement. Torchbox's Data & Analytics offering is in safe hands with Sara’s expertise and vision for the team.
Before joining Torchbox, Sara was the Lead Performance Analyst at the Government Digital Service (GDS)’s Digital Identity programme (one login for government) and also worked on agile teams for the GOV.UK Platform as a Service, GOV.UK Design System, Prototype team and the Brexit content team during the 2020 ‘transition’ campaign.
Before GDS, Sara worked at numerous nonprofits as a digital analyst & strategy manager, including RSPCA, Sightsavers and Breast Cancer Now, where she built actionable measurement and testing strategies, bespoke dashboards and created advanced tracking setups to ensure charities were making informed decisions on their marketing spends.
I have a genuine passion for analytics and having worked extensively in both the charity and public sectors as both an analyst and a leader, it felt like this role was a really natural fit. I’m very excited to be able to build on the already brilliant analytics offering at Torchbox and am looking forward to what’s ahead
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