GA4 Masterclass Series for Nonprofits

What is it?

The next few years look set to be some of the most eventful, disruptive, and exciting for the world of nonprofit data and measurement. The seismic shifts in tracking capabilities combined with the rise in privacy-related user concerns are symbolised by the arrival of Google Analytics 4, the latest incarnation of Google’s web analytics platform.

Every nonprofit we work with—big and small—uses Google Analytics as their dominant tracking tool. Universal Analytics (the current iteration of Google Analytics) will be “sunsetted” in July 2023, meaning the clock is now ticking.

Charities have a lot to do to orientate themselves with the changes GA4 is ushering in, and day-long training sessions and webinars will only get you so far. To make real progress and fully understand the tool, we want to help charities engage with a programme of sustained, granular training specific to the nonprofit sector.

The eight-week series

The series starts on the 8th of September 2022, with weekly, remote one-hour training sessions led by two of our senior data analysts. You’ll be in a class of no more than 10 people.

Across eight tightly-focused sessions, you’ll deep dive into the following areas:

• The key conceptual differences between Universal Analytics and GA4
• An overview of the data collection techniques that underpin what you’re seeing in each of the GA4 reports
• The most powerful and insightful new GA4 features, including a review of the central dimensions and metrics available
• How to use GA4 to report on the success of marketing campaigns
• How to utilise the data within GA4’s e-commerce reports
• The differences in attribution modelling and how that might impact marketing results
• How to get the most from the GA4 Library and Collection features
• Guidance on how to replicate standard and advanced reporting requirements and how to adapt your ways of thinking to embrace new, GA4-centric ways of reporting

Is this course right for you?

This training is suitable for people with a good understanding of the existing Universal Analytics. You’ll also need to be able to commit to the full 8-week course. We’ll be focusing on getting the most from the tool’s functionality in practical, day-to-day ways, so this would suit website managers, digital marketing teams, content designers, and UX architects. You do not need any prior experience with GA4, and we’ll be moving from beginner to early intermediate level over the course of the eight sessions.

How much does it cost?

The full 8-week course costs just £1,560, which is equivalent to £195 per session.

Before the course, we’ll ask you to complete a short survey asking you to outline how you currently use the tool and what you need to get out of the new functionality to ensure we’re tailoring our content to your specific use cases.You’ll have direct access to our Data Analytics team via a dedicated Slack channel to ask questions directly and ensure that your learning is not confined to the virtual classroom.

Spaces are limited, with only 10 places available. You’ll be in a “class” with other nonprofits, meaning you’ll gain additional sector-wide exposure to the challenges that GA4 brings and the possible solutions.

To secure your place sign-up here: https://bit.ly/GA4-Training