Sophie Farthing

I provide end-to-end campaign management for clients such as Breast Cancer Now, Maggie’s, RNID and MSI Reproductive Choices, helping them maximise reach and fundraising potential - from media planning through to optimisation and evaluation. I work across PPC, paid social and display channels, including Google Ads and Meta, bridging the gap between charity objectives and technical execution.

I have over 10 years’ experience driving growth for major UK charities, including Marie Curie, Action for Children and Young Lives vs Cancer. Having worked in digital, fundraising and marketing teams, I have first-hand experience of how charities operate and how paid media contributes to wider strategic objectives.

At Action for Children, I worked on their Christmas Secret Santa campaign, which was nominated for The Drum, Third Sector and DMA Awards. I also ran the Great Daffodil Appeal at Marie Curie, nominated for the Drum and Media Week Awards.

I live in the beautiful Wiltshire countryside and love getting outside whenever I can. Whether that is running, cycling or stand-up-paddleboarding. I have an eclectic list of hobbies, and over the years I have tried horseback archery, aerial hoop, motorcycling and am currently focusing on the slightly more mundane art of sewing.