Laura Matthews
I help clients achieve their goals through paid media and PPC campaigns, working closely with them from planning to delivery, to understand their strategic needs and ensure impactful results.
With over ten years of agency experience on social media teams, I've supported clients across various business sizes and sectors. My experience ranges from nonprofit campaigns aiming to raise awareness of recycling in local communities, to large corporates within the financial industry looking to challenge perceptions within niche audience segments. Throughout these projects I've been the trusted lead, guiding initiatives from conception to completion. I particularly love working on purpose-driven campaigns and have a breadth of knowledge of how organisations can be successful on social platforms.
With social media constantly changing, I'm also passionate about using data to understand what is and isn't working, creating agile programmes that adapt where needed whilst also helping prove the tangible impact of digital advertising outputs.
Outside of work, you'll usually find me curled up on the sofa with a good book. I'm also a big dog lover and borrow other people's dogs whilst I await the day I can finally get my own!