Bojan Mareljic
I specialise in tracking and analysing website visitor behaviour to optimise user journeys and improve the overall user experience.
My role drives client success by identifying actionable insights that maximise conversions. Through effective data strategies, I help our clients understand their audience better, make data-driven decisions, and achieve measurable growth.
Over the past six years in data and measurement roles, I have successfully migrated over 100 websites globally from UA360 to GA4 360, ensuring seamless transition and data integrity. I conduct in-depth user behaviour analysis with tools like Google Analytics and Hotjar. I'm also experienced in implementing Consent Mode configurations that balance privacy regulations with effective data collection - helping clients maintain compliant but comprehensive analytics practices.
I like to spend my spare time on long walks with my wife and our Jack Russell terrier, Jack. I love barbecues with friends, quiet evenings with a book, and relaxing with a glass of red wine while watching YouTube and Netflix.