I'm part of a team of data-obsessed analysts with a passion for high-quality data collection, visualisation, and analysis. My role allows me to help clients identify and measure relevant objectives & KPIs for marketing campaigns and to uncover valuable insights.
I'm focused on ensuring that the data we track is genuinely useful. Right now, I believe there is a case of 'information overload' in web analytics - where users are keen on collecting all data possible but haven't thought about how this will be useful in the long term.
I'm always exploring ways to filter out the noise so that only what is necessary is collected.
Outside of work, I'm an avid weightlifter, having competed in powerlifting and held national records, but more recently, I have been focused on Crossfit and Olympic Weightlifting. I'm also an active member of the Midlands Canicross club with my rescue dog Parsley.