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Data and measurement for charities

Get a closer look into your website’s performance and see what’s working and what’s not. We’ll show you how to use data to make better, more informed decisions and ensure your site is helping you achieve your goals.

CRO drives 17% increase in donations for Mind 

  • Increased average donation by 13%
  • Increased revenue by 10%
Mind 2 mins read

Services to help you measure your success

We specialise in data analytics for charities, nonprofits, NGOs and public sector organisations. Our services cover the entire data journey, from defining objectives and KPIs to optimising your tracking and creating elegant data visualisations.

Google Analytics and Tag Manager setup

Data measurement frameworks

Data visualisation

Experimentation and AB testing

Performance analysis

Google Analytics training
Google Analytics and Tag Manager are powerful free tools that can provide deep insight into your site’s performance and how your audience interacts with your content.

Whether that’s measuring the success of your website, or understanding the ROI of your latest marketing campaigns, correct set-up is key. We can get you up and running, or audit your existing accounts to ensure your data is accurate and relevant to your objectives. We can also help you set up your cookie consent management platform and Google Consent Mode.

To analyse and improve, you need access to the right data.

We’ll work with you to establish core objectives for your website and identify the key performance indicators (KPIs) that matter, allowing you to tie these metrics back to your wider organisational goals. The measurement frameworks we produce are clear, systematic tools to evaluate site performance and identify opportunities to optimise digital content.

Get a clear view of your website’s performance with our custom built, interactive dashboards.

Built to your specifications, custom dashboards provide a quick and user-friendly way to view the most important data at a glance so you can make faster, smarter decisions without trawling through endless spreadsheets. Our analysts distil complex data sets into intuitive reports that uncover trends and promote curiosity in user behaviour.

Test your assumptions with real users to promote evidence-based improvements.

Our analysts can identify opportunities to improve your conversion rates and build experimentation roadmaps to refine your core journeys. Using advanced data analysis and user research insights, we will implement an AB testing strategy to optimise your campaigns for maximum impact and reduce the risk of investing in development changes.

Want some expert advice on how your campaign is performing?

Perhaps you’d like to understand more about the effectiveness of your content? Our team can perform in-depth analysis for you and provide the insights you need to make better data-driven decisions.

Our in-house Google Analytics training days for charities and nonprofits are completely bespoke and tailored to your team’s ability level.

We can cover everything from data collection basics through to advanced techniques that will allow you to drill down deeper into your audience’s patterns and behaviours. We’ll train you using your own GA4 data to give you the hands-on experience of analysing your user behaviour.

Google Analytics and Tag Manager setup
Google Analytics and Tag Manager are powerful free tools that can provide deep insight into your site’s performance and how your audience interacts with your content.

Whether that’s measuring the success of your website, or understanding the ROI of your latest marketing campaigns, correct set-up is key. We can get you up and running, or audit your existing accounts to ensure your data is accurate and relevant to your objectives. We can also help you set up your cookie consent management platform and Google Consent Mode.

Data measurement frameworks
To analyse and improve, you need access to the right data.

We’ll work with you to establish core objectives for your website and identify the key performance indicators (KPIs) that matter, allowing you to tie these metrics back to your wider organisational goals. The measurement frameworks we produce are clear, systematic tools to evaluate site performance and identify opportunities to optimise digital content.

Data visualisation
Get a clear view of your website’s performance with our custom built, interactive dashboards.

Built to your specifications, custom dashboards provide a quick and user-friendly way to view the most important data at a glance so you can make faster, smarter decisions without trawling through endless spreadsheets. Our analysts distil complex data sets into intuitive reports that uncover trends and promote curiosity in user behaviour.

Experimentation and AB testing
Test your assumptions with real users to promote evidence-based improvements.

Our analysts can identify opportunities to improve your conversion rates and build experimentation roadmaps to refine your core journeys. Using advanced data analysis and user research insights, we will implement an AB testing strategy to optimise your campaigns for maximum impact and reduce the risk of investing in development changes.

Performance analysis
Want some expert advice on how your campaign is performing?

Perhaps you’d like to understand more about the effectiveness of your content? Our team can perform in-depth analysis for you and provide the insights you need to make better data-driven decisions.

Google Analytics training
Our in-house Google Analytics training days for charities and nonprofits are completely bespoke and tailored to your team’s ability level.

We can cover everything from data collection basics through to advanced techniques that will allow you to drill down deeper into your audience’s patterns and behaviours. We’ll train you using your own GA4 data to give you the hands-on experience of analysing your user behaviour.

Get support to analyse the data and performance of your website

Phil McMinn Chief Strategy Officer (Charity Sector)

Get in touch

Torchbox are brilliant to work with. They have extensive knowledge on Google Analytics and Google Tag Manager, and have set up our dashboards perfectly. I really value their advice and appreciate how closely they work with you to see what works best to fit your needs

Tessa Adelaar Digital Manager at Girlguiding

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