Google Ad Grants Audit

What's included?

• Account structure evaluation

  Review clarity and effectiveness, including campaign and ad group naming conventions and the strategic use of brand and non-brand keywords.

• Review of location settings

  A detailed review of location targeting, notification setups, ad rotation, auto-tagging, and more to ensure settings are optimised for best performance.

• Budget and bidding review

  An assessment of campaign budgets, bid strategies, and performance to identify opportunities for improvement and efficient use of funds.

• Performance insights

  Insights into campaign and ad group performance, including click-through rates (CTR), keyword effectiveness, and ad relevance.

• Keyword analysis

  Review of keyword selection, match types, and negative keyword usage to enhance targeting and minimise irrelevant traffic.

• Ad extensions evaluation

  Evaluation of responsive search ads, sitelink, callout, and other extensions for effectiveness.

• Verification of Google Ads and GA4 integration

  Verification of Google Ads linking to GA4, conversion importation, and the relevance of tracked conversions to campaign goals.