Torchbox shortlisted for three Social Buzz Awards
We are thrilled to announce that we’ve been shortlisted for three Social Buzz Awards for our work with Yahoo Sport UK.
About the Social Buzz Awards
The Social Buzz Awards are one of the most prestigious social media awards ceremonies around. Established by The Drum, the awards recognise the very best in social media communications and are open to agencies and brands across the world. Previous winners include the likes of adidas, Waitrose and the National Lottery.
Torchbox & Yahoo Sport UK
Our EURO 2016 social media campaign for long-standing client, Yahoo Sport, has been shortlisted in the following three categories; Best Use of Facebook Live, Best Use of Imagery and Best Social Event.
The campaign which ran between 9th June and 11th July, delivered 1,996 posts and 173 videos which generated 62.9 million impressions, 665,356 engagements, 1.2 million views and 590,000 website referrals. Most importantly, the campaign showcased the experience that is EURO 2016 - bringing Yahoo Sport’s fans one step closer to the action.
“The Torchbox team is delighted to hear that the EURO 2016 campaign with Yahoo has received a hat-trick of nominations at the Social Buzz Awards. Yahoo are a fantastic client to work with and this campaign has shown that including live video in a social media strategy can transform the way you engage with your audience.”Jonny Grum, Head of Social, Torchbox