4 Nonprofit Sectors Added to SEO Benchmark Analysis

Author information: Emma Bennett , Head of SEO , Post information: , 2 min read ,
Related post categories: Digital Marketing , SEO ,

In 2021 we launched SEO Super Trumps, an analysis of over 50 charity websites across eight sub-sectors to benchmark organic SEO performance across the not-for-profit space. And now, we’ve expanded our research to include four brand-new sub-sectors: Disability, Arts and Culture, Violence Against Women and Girls, and Homelessness.

Image of a card with the 4 sectors - homelessness, disability, arts and culture, violence against women and girls
The four news sectors included in our analysis

Our SEO Super Trumps website and sector analysis was launched in 2021 via a live webinar, with guest speakers from Sightsavers, Oxfam, and NHS Digital.

Following the launch, we received lots of positive feedback on the research, as well as requests to include other nonprofit sectors in our analysis. In response, we decided on the four new sectors based on the current climate and data available, and have now produced sector reports for the following four sub-sectors:

  • Violence Against Women and Girls
  • Disability
  • Arts and Culture
  • Homelessness

For each sub-sector, we’ve reviewed key opportunities for content improvement and growth within the search engine results pages (SERPS). With the natural development of Google’s algorithm, this data depicts a snapshot in time that can change and improve with strategy-driven SEO work.

We’ll be sharing the new sub-sector analysis – plus other SEO advice you need to know in 2023 – at a webinar on the 8th of March 2023.

Charity sector insights from the whole of our SEO team

Our whole SEO team was involved in this project, pulling the data, crawling the websites, conducting analysis of rankings and performance, and capturing screenshots to bring our findings to life.

The project includes a vast amount of research, writing, data analysis, and collaboration, and we’re super proud to have produced another series of benchmark SEO reports for the not-for-profit sector. The insights included are relevant to all nonprofit organisations looking to improve the visibility of their content for service users and future supporters.

The entire SEO team has worked so hard expanding the SEO analysis for Super Trumps. It’s been a huge team effort, and we hope you enjoy the findings.

As SEOs, we feel privileged to carry out this research and help to drive important change to improve the accessibility of such crucial information

Jess Mackereth, SEO Analyst, Torchbox

Register for our next webinar: Charity Sector SEO Insights & Tips for 2023

We’d love you to join us for an hour on the 8th March, as our expert SEO analysts share fresh sector insights with commentary and advice, as well as other vital SEO updates you need to be aware of in 2023.


  • Analysis and Insights of SEO benchmark research
  • Persuading senior management to get on board with SEO
  • Embedding SEO into your existing processes
  • Quality rater guidelines E-A-T is gaining an E
  • Cost of living crisis: Creating content to meet user needs

This event will leave any charity or nonprofit organisation armed with fresh SEO insights to take forward and test as part of your strategy.

Join us 8th March, 10am on Zoom. Watch the recording here!

Author information: Emma Bennett , Head of SEO , Post information: , 2 min read ,
Related post categories: Digital Marketing , SEO ,