Alice Logan
I help charities and public sector organisations connect with and support their audiences through organic search.
I started my career in 360 communications at World Wildlife Fund (WWF), working exclusively on the Earth Hour UK campaign across website content, social and partnerships. We achieved record-breaking results: 400 UK landmarks switching off, over 50K 'Promises for the Planet', and 100M reach on #EarthHourUK, with #EarthHour trending all day in the UK. This experience helped me develop bigger picture thinking (no SEO blinkers!) which I apply to clients today.
Having worked in SEO for 6 years, I believe it's the backbone to almost any digital marketing strategy, impacting nearly every other channel. My strength lies in surfacing and prioritising optimisations that deliver the most value as part of a wider digital marketing strategy.
I'm currently working with NHS, Guys & St Thomas, Sue Ryder, Wellbeing Trust, Open Doors and Royal Society.
Outside of work, I'm happiest outdoors and enjoy sea swimming, paddle boarding and hikes. These hobbies make Brighton my perfect home! I love animals and wildlife and have led visitor engagement research for the Zoological Society of London (ZSL).