Background

When Marie Curie approached us about raising awareness of their partnership with the Football League and how they could encourage football fans to sign up to climb Kilimanjaro with Chris Kamara, we came up with an unbelievable piece of content.

What we did

We made a video soundboard which gave fans the chance to get Chris Kamara to say some of his most famous phrases such as 'unbelievable', 'the man mountain' and 'couldn't hit a barn door'.

Results

The result was a really fun piece of content that was well received by fans, bloggers and third-party sites. It received a great deal of buzz and exceeded the targets that had been set. We even did a follow-up campaign around Christmas time with Chris in a Santa suit! 

Caught Offside called it a 'Hilarious Must Have For All Football Fans'.

Kamara

Chris Kamara Soundboard