Services

Social Media Marketing

Helping the world’s leading organisations to affect positive change through harnessing the power of social media and content marketing.

Connecting organisations to audiences that matter.

Social media services:

We pride ourselves on delivering outstanding results time and time again. Whether you’re looking to build brand awareness, attract quality traffic, drive donations or generate membership sign-ups, our team of social media specialists have the expertise and experience to help.

  • Social media strategy
  • Content & editorial production
  • Community management
  • Lead generation
  • Reporting & measurement
  • Media planning & buying
  • Research & insight
  • Consultation & training

Our approach to social media marketing:

1.
Strategy

We immerse ourselves in your organisation, learning about the challenges you face and the online objectives you’re looking to achieve. We use this insight to define key target audiences and identify competitors to monitor. We then put forward a robust plan of action to help you meet your organisation’s online goals.

2.
Content

We believe that great content sits at the heart of every successful digital marketing campaign, and it can absolutely help your organisation meet its objectives. Whether you're looking to enhance your existing content ahead of a campaign, or create something new, we'll work with you to ensure it's useful, inspiring and entertaining.

3.
Amplification

Good content deserves great amplification. We work closely with organisations to define what content to serve, how best to serve it and who to serve it too. We also look at how your other communication channels can contribute effectively to the campaign, ensuring a holistic approach to your online marketing efforts.

4.
Measurement

If you can’t measure, you can’t manage. Agreeing KPIs that contribute to your objectives is key for any organisation. As well as basing optimisation decisions on analysis throughout a campaign, we work with clients to ensure tracking is set-up across all digital properties so that the success of campaigns can be measured effectively.

“The team at Torchbox have worked hard to understand the Yahoo brand and we’ve enjoyed working closely with them. They combine editorial skills, marketing know how and an understanding of how the algorithms work in order to deliver a service that has produced outstanding results."
Richard Blake, Marketing Director, International, Yahoo

The team behind the award-winning campaigns:

Our team of social media specialists and content editors work closely with organisations to drive results, assess the effectiveness of their online marketing efforts, and identify new opportunities to acquire further reach and return on investment. Our large social campaigns are led by:

Phil McMinn

Phil McMinn

Head of Search

Phil heads up our Search team and helps our clients to link up their marketing efforts. From his work with the Royal College of Nursing on attribution modelling, to leading Mencap’s 'Here I Am' PPC campaign, no detail is too small for his clients.

Amina Iqbal

Amina Iqbal

Account Manager

With a background in SEO consultancy, Amina joined our search marketing team in 2016. From technical SEO to solid link building, Amina understands what a rounded, consistent SEO strategy looks like, and knows how to deliver it for her clients.

Caroline Stevenson

Caroline Stevenson

Account Manager

Caroline has a passion for trialing new paid search and search engine optimisation strategies. One of her recent trial campaigns for the David Sheldrick Wildlife Trust, significantly increased donations over the Christmas period.