PPC Management

PPC management services for the world's leading charities, nonprofits and higher education organisations.

The PPC services we specialise in:

Google Ads

Running a paid Google Ads campaign is one of the fastest ways to build brand awareness and drive organisational objectives. Whether it's advertising on the Search, Display or YouTube network, our team of qualified Google Ads experts will put together a plan that suits your objectives, and importantly, your budget.

Google Ad Grants

We're particularly passionate about the benefits Google Ad Grants can bring charities. Thanks to Google’s $10,000 a month in free advertising spend, we’ve helped dozens of nonprofits expand their marketing efforts, driving report downloads, increasing donations and pushing email newsletter sign-ups.


Remarketing has proven to be a valuable form of online advertising for our clients, driving donations and paid-for membership subscriptions amongst visitors who have shown previous intent. Whatever your goal, be it boosting fundraising efforts or building brand awareness, we'll develop a strategy which will drive results.

Optimisation & reporting

Driven by a deep understanding of Google Analytics and Google Tag Manager, we continuously optimise clients' accounts to ensure maximum performance. All of our efforts are documented in bespoke monthly reports, which include insights into the performance of current campaigns and recommendations for new ones.


Our Google Ads and Google Analytics training courses are designed to give participants the insights and tools needed to further their online marketing efforts. Whether you're new to PPC and Analytics, or are an experienced practitioner who's looking to learn about the latest advancements, we'll design a bespoke course to suit your requirements.

Meet our PPC Management team

At the core of our clients successful campaigns, is our team of qualified Google Ads and Google Ad Grants experts. Our campaigns are led by:

Amina Iqbal

Amina Iqbal

Digital Account Manager

With a background in SEO consultancy, Amina joined our search marketing team in 2016. From technical SEO to solid link building, Amina understands what a rounded, consistent SEO strategy looks like, and knows how to deliver it for her clients.

Iona Twiston Davies

Iona Twiston Davies

Senior Digital Marketing Executive

Iona is a social media and search marketing expert. She’s led high profile, multi-channel campaigns like UNAIDS global campaign for World AIDS day. Her work for Great Ormond Street Hospital was shortlisted for the 2018 UK Search Awards.

Chris Whalen

Christopher Whalen

Search and Analytics Consultant

With a deep understanding of Google Analytics, Tag Manager and ecommerce tracking, Chris works with our clients to ensure their SEO & PPC campaigns are working in perfect harmony with their tracking and measurement setups.

Phil Mcminn

Phil McMinn

Head of Search & Analytics

Phil heads up our Search team and helps our clients to link up their marketing efforts. From his work with the Royal College of Nursing on attribution modelling, to leading Mencap’s 'Here I Am' PPC campaign, no detail is too small for his clients.