Data Analytics & Measurement for charities and nonprofits.

Torchbox specialises in data analytics for charities and nonprofits, tracking the entire data journey: from defining objectives and KPIs to implementing the necessary tracking to allow you to measure these, and onto data visualisation.

Data Analytics and Measurement

Torchbox is a digital agency that specialises in working with charities, nonprofits, NGOs and public sector organisations. We understand the sector and our approach to data analytics is guided by this knowledge.


Get in touch with our team

Our services

Google Analytics audit/setup

Having accurate data at your fingertips empowers you in infinite ways: from measuring the success of your new website to understanding the ROI of your latest marketing campaigns. We’ll set up and audit your Analytics account to ensure your data is accurate and relevant to your organisation’s objectives.

Google Tag Manager

Google Tag Manager is a free tool that allows you to track everything from resource downloads to e-commerce transactions on your website. We’ll help you track all the important tasks users carry out on your site or app.

Data visualisation

Our interactive dashboards, built to your specification, enable you to tell stories with your data, and make decisions. Whatever it is you need to see, we’ll build you a bespoke dashboard that works for your organisation and helps you understand what success looks like, and whether you're achieving it.

Measurement frameworks

If you’re not clear what you’re trying to measure, you end up with data for data’s sake, with no ability to analyse and improve. Our approach is to work with you to establish your website’s objectives, KPIs and metrics tied back to your wider organisational goals. We’ll get to the heart of the numbers that matter, and we’ll help you measure and visualise that data.

Google Analytics training

The ability to uncover and interpret data for yourself empowers you to ask (and answer) better questions. Torchbox run in-house Google Analytics training days covering all knowledge levels: from beginner to expert. Our agendas are agreed with you ahead of time to ensure that the content covered aligns exactly with what you need to know.


  • Torchbox are brilliant to work with. They have extensive knowledge on Google Analytics, Google Tag Manager and have set up our Google dashboards perfectly. I really value their advice and appreciate that they works closely with you to see what works best to fit your needs.

    Tessa Adelaar Digital Manager, Girlguiding