One teenager. One tweet. A year's worth of chicken nuggets.
Yesterday, a teenager from Nevada officially became the proud owner of the most retweeted tweet ever published. The internet rightfully deserves some praise, but none of it would've been possible without one brand's tweet.
In case you missed it, on the 6th April 2017, Carter Wilkerson decided to take his undying love for chicken nuggets to the next level by reaching out to fast-food chain Wendy's.
Wilkerson was on a quest for a year's supply of fried poultry nourishment - and as any millennial does these days - took to Twitter to demand it be made possible.
What did Wendy's state Wilkerson needed to achieve? 18. Million. Retweets.
The world-record at that time? Ellen DeGeneres’ famous Oscar selfie from 2014, at 3.43m retweets.
A month on, and with a *little* help from Apple Music, Microsoft, Aaron Paul, a custom Twitter emoji, TV appearances and pretty much every Twitter user who wanted the most viral tweet to be about CHICKEN NUGGETS (#NuggsForCarter)... it happened.
One man with an impossible nugget dream. One company with great customer engagement.