GA4 Training Days for Nonprofits
Are you ready to fully get to grips with all that GA4 can do for your nonprofit organisation?
Join our immersive 1-day training course led by Olly White, Lead Analyst and GA4 expert.
28th June - South Kensington, London - 10am - 4pm

We're delighted to be able to get back to in-person training and events. Sit with your peers, discuss approaches and have direct access to your expert course leader to ask all the questions you like as you progress through the training.
What you’ll learn
- Gain a deep understanding of GA4 to enhance your digital marketing strategy
- Learn to confidently use GA4’s standard reports to summarise activity
- Perform data manipulations and comparisons to identify useful information
- Create your own ‘Free Form’ exploration report and trust the data
Format of the day
There will be a maximum of 12 people per session to ensure it can be a hands-on learning experience.
It will be interactive, with lots of activities to complete and opportunities to ask questions.
The course will run from 10am - 4pm with a lunch break 12.30 - 1.30pm.
Who’s the training suitable for?
The course is perfect for anyone at a nonprofit organisation who uses Google Analytics or needs to make decisions based on digital data, such as for marketing, comms, fundraising, content design etc. This training will empower you to make data-driven decisions and achieve your organisational goals.
Meet your trainer
Olly White, Lead Web Analyst, helps our clients implement robust tracking solutions and provide actionable insights to improve their digital ecosystem.
Recently Olly has also been running GA4 training sessions for the Torchbox team and our clients and due to the positive feedback, thought it would be worth offering the training more widely.
Olly previously worked at Great Ormond Street Hospital Charity as their digital analyst for 8.5 years. He worked on thousands of campaigns, providing data to shape UX, and reporting on activity to help inform future strategies.
Olly’s passionate about solving problems and finding solutions to help charities do amazing things with data.
How to book?
Book your place below. The 1-day course costs £500 + VAT and we offer a 10% discount for existing clients of Torchbox.
28th June, The Library Room at The Ampersand Hotel, South Kensington, London - book your place now
Customised, In-House GA4 Training
If you can't make the day, we can run a bespoke training session for your in-house team, at any level - Beginners, Intermediate and Intensive, with course content designed specifically for your organisation and team. Get in touch for more details.