Cher Président

Olly Willans Chief People and Planet Officer 6 Mar 2012 x min read

Digital products

Over the last few months, we've been working on a great project with Yahoo! France and iTélé. It's called Cher Président and it's a participative ideas and voting site, set up for the French Presidential election in April 2012.

How does it work? Well, it's pretty simple; someone submits an idea to Cher Président and the crowd votes on it. The ideas with the most votes float to the top of the leaderboard and the best ideas each month get displayed around the Yahoo! Ad Network, get turned into cartoons, and are discussed by big cheese politicos on iTélé's current affairs TV show.

Cher Président was inspired by a project that Yahoo! ran for the General Election in the UK . We've worked with Yahoo! France to design and build a French equivalent, that has great participation levels and has better integration with Yahoo! Actualités' Presidential Election content. And, we're delighted to say, so far so good. In just over three weeks, we've had over 10,000 ideas submitted and a whopping 2 million votes cast!

There are still almost two months to go until the first round of voting on 22nd April, and we're striving to get the most out of Cher Président, so watch out for how it all changes in the last month of the campaign.