66% of charities are not making the most of Google Ad Grants
Yesterday, we released our latest piece of research titled Unleashing Your Google Ad Grant at the eCampaigning Forum (ECF) in Oxford, which saw more than 150 nonprofit digital campaigners and marketers attend.
Our 28-page guide provides insights into the current state of charities’ Google Ad Grants efforts and highlights success stories from Gingerbread, Samaritans and Terrence Higgins Trust, who are making the most of their Google Ad Grants.
According to our survey’s results, only 53% of the 115 charities surveyed saw Ad Grants as an important part of their digital marketing efforts.
Furthermore, 27% of charities stated that they don’t pay much attention to the results Google Ad Grants deliver and, even more surprisingly, 21% confessed to not having a Google Ad Grant.
When we asked charities why they weren’t making the most of having a Google Ad Grant, responses included: lack of time (34%), lack of expertise (30%), lack of resource (27%) and other (9%).
Our survey did however reveal that a sizeable percentage of charities are taking advantage of Google Ad Grants. 56% of the charities stated that they have an Ad Grants strategy in place, 62% declared that they get more traffic from their Ad Grants than their email campaigns, and 46% shared that Ad Grants was one of their top three sources of web traffic.
With eligible charities receiving up to $40,000 per month to spend on AdWords, Google Ad Grants is an invaluable resource which charities should be making the most of.
Alternatively, if you would like to find out more information, email us at [email protected] and one of our experts will answer any questions you may have.
