Our E-E-A-T Assessment for SEO

Demonstrating Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) is a key component in creating helpful, reliable, people-first website content. Our SEO Consultants offer a comprehensive assessment built on extensive search engine documentation and our own experience in the charity sector.

Our team will analyse your site and provide insights into what you're doing well and where there might be room for improvement. From the authorship of your content to the authenticity of user experiences portrayed on your pages, we consider all aspects that contribute to E-E-A-T. We focus on where you can better demonstrate the expertise you already have; we often find that organisations have high quality content processes that can be more effectively showcased.

Beyond identifying opportunity areas, we also offer actionable advice tailored to your site and organisation. We help you to embed user-focused SEO best practices into your internal processes.

E-E-A-T is especially important for website content related to 'your money or your life' which Google describes as 'topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.'

Due to the nature of charities and the public sector, we often find that our clients are working with 'your money or your life' topics including health information, legacy giving, supporting service users or reporting on humanitarian emergencies.

We bring our decades of combined charity sector experience and our SEO expertise to the E-E-A-T assessment, providing recommendations that are realistic and actionable.

Upon completion of the E-E-A-T assessment we will provide a comprehensive report with valuable insights and step-by-step guidance on areas to improve.

To ensure you have a thorough understanding of the findings, we also arrange a playback call to discuss the recommendations and answer any queries you may have.

Our E-E-A-T assessment offers great value for money, giving your organisation a competitive edge in the ever-evolving digital landscape. 

The assessment is also a useful taster of our SEO services, at around 1-2 days of consultant time. If you're interested in engaging with an SEO specialist, this is a great starting point.